Last Updated: November 4, 2022
This Privacy Policy explains our practices, including your choices, regarding the collection, use, and disclosure of certain information, including your personal information in connection with the HiTV service.
If you have questions specifically about this Privacy Policy, or our use of your personal information, cookies or similar technologies, please contact us by email at [email protected].
We receive and store information about you such as:
1. Information you provide to us: We collect information you provide to us which includes:
1.1 your name, email address, payment method(s), telephone number, and other identifiers you might use. We collect this information in a number of ways, including when you enter it while using our service, interact with our customer service, or participate in surveys or marketing promotions;
1.2 information when you choose to provide ratings, taste preferences, account settings, or otherwise provide information to us through our service or elsewhere.
2. Information we collect automatically: We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your network, network devices, and your computer or other HiTV capable devices you might use to access our service (such as mobile devices, set top boxes, and other streaming media devices). This information includes:
2.1. your activity on the HiTV service, such as title selections, shows you have watched, and search queries;
2.2. your interactions with our emails and texts, and with our messages through push and online messaging channels;
2.3. details of your interactions with our customer service, such as the date, time and reason for contacting us, transcripts of any chat conversations, and if you call us, your phone number and call recordings;
2.4. device IDs or other unique identifiers, including for your network devices (such as your router), and devices that are HiTV capable on your network;
2.5. resettable device identifiers (also known as advertising identifiers), such as those on mobile devices, tablets, and streaming media devices that include such identifiers (see the "Cookies and Internet Advertising" section below for more information);
2.6. device and software characteristics (such as type and configuration), connection information including type (wifi, cellular), statistics on page views, referring source (for example, referral URLs), IP address (which can be used to tell us your general location, such as your city, state/province, and postal code), browser and standard web server log information;
2.7. information collected via the use of cookies, web beacons and other technologies, including ad information (such as information on the availability and delivery of ads, the site URL, as well as the date and time). (See our "Cookies and Internet Advertising" section for more details.)
3. Information from partners: We collect information from other companies with whom you have a relationship (“Partners”). These Partners might include (depending on what services you use): your TV or internet service provider, or other streaming media device providers who make our service available on their device; and voice assistant platform providers who enable interaction with our service through voice commands. The information Partners provide us varies depending on the nature of the Partner services, and may include:
3.1. search queries and commands applicable to HiTV that you make through Partner devices or voice assistant platforms;
3.2. service activation information such as your email address or other contact information;
3.3. IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, billing and user interface information, that support user authentication, the HiTV service registration experience, Partner payment processing, and the presentation of HiTV content to you through portions of the Partner user interface.
4. Information from other sources: We also obtain information from other sources. We protect this information according to the practices described in this Privacy Policy, plus any additional restrictions imposed by the source of the information. These sources vary over time, but could include:
4.1. service providers that help us determine a location based on your IP address in order to customize our service and for other uses consistent with this Privacy Policy;
4.2. security service providers that provide us with information to secure our systems, prevent fraud and help us protect the security of HiTV accounts;
4.3. payment service providers that provide us with payment or balance information, or updates to that information, based on their relationship with you;
4.4. publicly-available sources such as publicly available posts on social media platforms and information available through public databases associating IP addresses with internet service providers (ISPs);
We use information to provide, analyze, administer, enhance and personalize our services and marketing efforts, to process your registration, your orders and your payments, and to communicate with you on these and other topics. For example, we use such information to:
1. provide you with customized and personalized viewing recommendations for movies and TV shows we think will be of interest to you (collectively “content”);
2. determine your general geographic location (such as your city, state/province, and postal code);
3. provide localized content;
4. determine your ISP to support network troubleshooting for you (we also use aggregated ISP information for operational and business purposes);
5. help us quickly and efficiently respond to inquiries and requests;
6. coordinate with Partners on making the HiTV service available to members and providing information to non members about the availability of the HiTV service, based on the specific relationship you have with the Partner;
7. secure our systems, prevent fraud and help us protect the security of HiTV accounts;
8. prevent, detect and investigate potentially prohibited or illegal activities, including fraud, and to enforce our terms (such as determining whether and for which HiTV signup offers you are eligible and determining whether a particular device is permitted to use the account consistent with our Terms of Use);
9. analyze and understand our audience, improve our service (including our user interface experiences and service performance) and optimize content selection, recommendation algorithms and delivery;
10. communicate with you concerning our service so that we can send you news about HiTV, details about new features and content available on HiTV, special offers, promotional announcements, consumer surveys, and to assist you with operational requests such as password reset requests.
We disclose your information for certain purposes and to third parties, as described below:
1. Service Providers: We use other companies, agents or contractors ("Service Providers") to perform services on our behalf or to assist us with the provision of services to you. For example, we engage Service Providers to provide marketing, advertising, communications, security, infrastructure and IT services, to customize, personalize and optimize our service, to provide bank account or balance information, to process credit card transactions or other payment methods, to provide customer service, to analyze and enhance information (including information about users' interactions with our service), and to process and administer consumer surveys. In the course of providing such services, these Service Providers may have access to your personal or other information. We do not authorize them to use or disclose your personal information except in connection with providing their services (which includes maintaining and improving their services).
2. Partners:As described above, you may have a relationship with one or more of our Partners, in which case we may share certain information with them in order to coordinate with them on providing the HiTV service to members and providing information about the availability of the HiTV service. For example, depending on what Partner services you use, we may share information.
3. Protection of HiTV and others: HiTV and its Service Providers may disclose and otherwise use your personal and other information where we or they reasonably believe such disclosure is needed to (a) satisfy any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities (including payment fraud), security or technical issues, or (d) protect against harm to the rights, property or safety of HiTV, its users or the public, as required or permitted by law.
4. Business transfers: In connection with any reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer information, including personal information, provided that the receiving party agrees to respect your personal information in a manner that is consistent with our Privacy Policy.
Whenever in the course of sharing information we transfer personal information to other countries, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the applicable laws on data protection.
You may also choose to disclose your information in the following ways:
1. certain portions of our service may contain a tool which gives you the option to share information by email, text message and social or other sharing applications, using the clients and applications on your smart device;
2. social plugins and similar technologies allow you to share information.
Social plugins and social applications are operated by the social networks themselves, and are subject to their terms of use and privacy policies.
Giving others access to your account: If you share or otherwise allow others to have access to your account, they will be able to see shows your list and account information (including your email address or other information in the "Account" area of our website).
1. Push Notifications: You can choose to receive mobile push notifications from HiTV. On some device operating systems, you will be automatically enrolled in the notifications. If you subsequently decide you no longer wish to receive these notifications, you can use your mobile device's settings functionality to turn them off. We also offer push notifications on certain web browsers. If you agree to receive those notifications and subsequently decide you no longer wish to receive these notifications, you can use your browser’s settings to turn them off.
2. Behavioral Advertising: Behavioral advertisements are those that are selected based on your use and/or interactions with various unaffiliated third party apps or websites across the Internet (behavioral advertising). HiTV can advertise its services using behavioral advertising, and if you are using a browser, then certain cookies and web beacons can be used to collect information to help determine your likely interests. If you are using a mobile device, tablet, or streaming media device that includes a resettable device identifier, then that identifier can be used to help determine your likely interests. For your choices about behavioral ads from HiTV, please see the "Cookies and Internet Advertising" section (below).
We and our Service Providers use cookies and other technologies (such as web beacons), as well as resettable device identifiers, for various reasons. We want you to be informed about our use of these technologies, so this section explains the types of technologies we use, what they do, and your choices regarding their use.
Cookies are small information files that are commonly stored on your device when you browse and use websites and online services. We use other technologies such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). Like cookies, these other technologies may store small amounts of information on your device. Web beacons (also known as clear gifs or pixel tags) often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of web beacons associated with those cookies.
If you use the HiTV app on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device. Resettable device identifiers (also known as advertising identifiers) are similar to cookies and are found on many mobile devices and tablets (for example, the "Identifier for Advertisers" (or IDFA) on Apple iOS devices and the "Google Advertising ID" on Android devices), and certain streaming media devices. Like cookies, resettable device identifiers are used to make online advertising more relevant and for analytics and optimization purposes.
We use these types of technologies for various reasons, like making it easy to access our services by remembering you when you return; to provide, analyze, understand and enhance the use of our services; to enforce our terms, prevent fraud; to improve site performance, monitor visitor traffic and actions on our site; and to deliver and tailor our marketing or advertising, and to understand interactions with our emails, marketing, and online ads on third party sites.
To help you better understand how we use cookies and resettable device identifiers, please see the information below:
1. Essential cookies: These cookies are strictly necessary to provide our website or online service. For example, we and our Service Providers may use these cookies to authenticate and identify our members when they use our websites and applications so we can provide our service to them. They also help us to enforce our Terms of Use, prevent fraud and maintain the security of our service.
2. Performance and functionality cookies: These cookies help us to customize and enhance your online experience with HiTV. For example, they help us to remember your preferences and prevent you from needing to re-enter information you previously provided (for example, during member sign up). We also use these cookies to collect information (such as popular pages, conversion rates, viewing patterns, click-through and other information) about our visitors' use of the HiTV service so that we can enhance and personalize our website and service and conduct market research. Deletion of these types of cookies may result in limited functionality of our service.
3. Advertising cookies and resettable device identifiers: These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you and for analytics and optimization purposes.
When we advertise our services on other websites or apps, some of the websites and apps where we advertise, as well as advertising technology companies that we use to purchase, deliver, optimize, and/or measure our advertisements (collectively “Advertising Partners”), may receive information from us as part of our campaign targeting, measurement, and optimization (e.g., steps completed in sign-up and site visit or app open/install information). Common uses of this type of information are to judge the effectiveness of and optimize ad campaigns, by allowing Advertising Partners to see when someone who saw an ad later signed up for our service. Another common use is to make sure we do not serve ads trying to get individuals to sign up for the HiTV service if they are already a HiTV user. HiTV uses contractual and technical measures designed to prevent Advertising Partners from accessing information regarding specific title selections you make, URLs you land on, or shows you have watched on our service. We do not share information about title selections or your shows you have watched on our service.
1. To exercise choice regarding cookies: For more information about cookies set through our website, as well as other types of online tracking (including the collection of information by third parties about your online activities over time and across third party websites or online services for online behavioral advertising), and to exercise choices regarding them, click here. At this time, we do not respond to web browser "do not track" signals.
2. To exercise choice regarding resettable device identifiers: To opt out of behavioral ads from HiTV in connection with a resettable device identifier on a mobile device, tablet, or streaming media devices, please configure the appropriate setting on your device (usually found under "privacy" or "ads" in your device's settings). You may still see HiTV ads on your device, but they will not be selected based on your likely interests.
3. To exercise choice regarding other technologies: There are a number of ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (e.g., HTML5, IndexedDB, and WebSQL). For example, many popular browsers provide the ability to clear browser storage, commonly in the settings or preferences area; see your browser's help function or support area to learn more. Other technologies, such as Silverlight storage, may be cleared from within the application.
You can request access to your personal information, or correct or update out-of-date or inaccurate personal information we hold about you. You may also request that we delete personal information that we hold about you.
For other requests, or if you have a question regarding our privacy practices, please contact us by email at [email protected]. Please also see the "Your Choices" section of this Privacy Policy for additional choices regarding your information.
We may reject requests that are unreasonable or not required by law, including those that would be extremely impractical, could require disproportionate technical effort, or could expose us to operational risks such as enabling fraud.
Retention of information: We may retain information as required or permitted by applicable laws and regulations, including to honor your choices, for our billing or records purposes and to fulfill the purposes described in this Privacy Policy. Specifically, we retain information for our legitimate interests and essential business purposes, such as operating, maintaining and improving our services; complying with our legal obligations; and exercising our legal rights and remedies, including enforcing our terms of use. Our retention of information is based on many factors such as your relationship with HiTV (for example, are you a HiTV current member); the nature of the information; compliance with our legal obligations; defending or resolving actual or anticipated legal claims. We take reasonable measures to destroy or de-identify personal information in a secure manner when it is no longer required.
We use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. These measures are designed to provide a level of security appropriate to the risks of processing your personal information.
The HiTV service may be provided through and/or utilize features operated by third party platforms, or contain links to sites operated by third parties whose policies regarding the handling of information may differ from ours. For example, you may be able to access the HiTV service through platforms such as mobile devices, set top boxes and a number of other Internet connected devices. These websites and platforms have separate and independent privacy or data policies, Privacy Policys, notices and terms of use, which we recommend you read carefully. In addition, you may encounter third party applications that interact with the HiTV service.
You must be at least 18 years of age or older to subscribe to the HiTV service. Minors may only use the service with the involvement, supervision, and approval of a parent or legal guardian.
We will update this Privacy Policy from time to time in response to changing legal, regulatory or operational requirements. We will provide notice of any such changes (including when they will take effect) in accordance with law. Your continued use of the HiTV service after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Privacy Policy, you may cancel your use of the HiTV service. To see when this Privacy Policy was last updated, please see the "Last Updated" section.